Design led thinking for the B2B product

 

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Human-centered design is all about building a deep empathy with the people you’re designing for.

While design led thinking and human centred design has been widely adopted in B2C product design, the adoption of this approach within non-tech and B2B contexts has been slow to gain traction.

In a B2B market context, just as within B2C markets product managers cannot afford to overlook creating exceptional experiences and propositions for their stakeholders. Functionality alone, is no longer enough to remain competitive and relevant.

Join me at the Women in Product Melbourne Meetup as I share my experiences in applying a human centred design approach in a B2B context within the financial services sector to deliver leading and differentiated propositions to market which your B2B customers value.