Leading the Product Speaker Line Up

The speaker line up for Leading the Product  has been finalised and it looks amazing. Those of you who attended last year’s inaugural event will know what a great day of insights, networking and learning Leading the Product is. This year promises to be equally as inspiring and thought provoking:

Damon Pezaro

DAMON PEZARO, CHIEF PRODUCT OFFICER
DOMAIN GROUP

Damon Pezaro is the Chief Product Officer at Domain Group. Damon is an experienced digital leader and has been working within the digital and online landscapes for over 15 years. Having worked in several start-ups dating back to 1999 and more recently across large corporate environments; he has lived through seeing how the changing digital landscape and subsequent technology has played its’ part in forcing executives, businesses and consumers to adopt a new way of thinking.

His experience has seen him leading product and technology teams at some of Australia’s largest media companies, he has filled key operational roles across several start-up successes and joined the Domain Group in January 2013

Dan Olsen

DAN OLSEN, PRODUCT MANAGEMENT CONSULTANT
AUTHOR OF THE LEAN PRODUCT PLAYBOOK

Dan Olsen is a product management consultant, speaker, and author. He is the author of Amazon bestseller The Lean Product Playbook, published by Wiley.

At Olsen Solutions, Dan works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. He earned engineering degrees from Northwestern and Virginia Tech and an MBA from Stanford.

Dan is founder of the Lean Product & Lean UX Silicon Valley Meetup, the largest product-focused meetup in the San Francisco Bay Area with over 3,300 members.

Jen Flynn

JEN FLYNN, HEAD OF PRODUCT MANAGEMENT
SPORTSBET

Jen Flynn is Head of Product Management at Sportsbet, part of the International gaming company Paddy Power Betfair. With over 15 years’ experience, Jen has demonstrated success in building and leading product managers and practises across multiple verticals and geographies.

Prior to Sportsbet, Jen lead product functions at REA Group and Truvo and has a BSc in Applied Physics and Chemistry from Trinity College, Dublin.

Cameron Adams

CAMERON ADAMS, CO-FOUNDER AND CHIEF PRODUCT OFFICER
CANVA

Cameron is a co-founder and Chief Product Officer at Canva, an online design platform that has quickly become one of the most exciting startups in Australia.

After graduating with a Bachelor of Law/Bachelor of Science from the University of Melbourne in 2001, Cameron started a design consultancy that has done work for global clients such as Atlassian, NEC, TEDx and Sydney Festival.

When Google came knocking in 2007 he couldn’t resist the call and spent the next 3 years helping Lars and Jens Rasmussen – co-founders of Google Maps – realise the design vision for their ground-breaking communication tool Google Wave.

In 2011 he founded an ambitious email startup with two other Google alumni before meeting Mel and Cliff and deciding to help them build the beginnings of Canva. He now leads the product strategy and design for Canva’s apps, which grew from 1.5 million users to over 7 million users in 2015 alone.

Through his work and his writing – which spans five books and numerous articles – Cameron has contributed to the foundations that underpin modern web design and has been asked to speak around the world at events such as South by Southwest, CeBIT and Web Directions.

Lucie McLean

LUCIE MCLEAN, HEAD OF PRODUCT FOR CHILDREN’S
BBC

Lucie McLean is Head of Product for Children’s at the BBC in Salford, England.

She has worked for the BBC for 19 years – nine years in journalism and ten years in product management. Most of her product career has been in mobile products and she led the teams which developed the mobile website and award-winning BBC app for the London 2012 Olympics and the hugely successful BBC Sport app. She now leads the teams developing the BBC’s websites and apps for Children.

She is passionate about increasing diversity in digital organisations and helping those new to the digital world embrace the opportunities it offers. She is also her final year at Manchester Metropolitan University, completing an Executive MBA.

Kara DeFrias

KARA DEFRIAS, SENIOR ADVISOR
18F DIGITAL SERVICES

Kara’s background is a unique mix of private and public sector experience, including an appointment to the first class of White House Presidential Innovation Fellows. She currently serves as Senior Advisor to the head of 18F, a digital services agency inside the United States government that’s transforming it from the inside out. Previous experience includes the Oscars, Super Bowl, and FIFA Women’s World Cup.

A do-gooder junkie, Kara has done pro-bono communications, product strategy, and UX for the likes of TEDxSanDiego and Team Rubicon; spent 10 days in rural India teaching innovation and business skills to micro-entrepreneur women; and guest lectures at University of California San Diego STEM Academy for high school girls.

Twitter: @CaliforniaKara

Christina Lucey

CHRISTINA LUCEY, VP OF PRODUCT
ZINC

Christina is VP of Product at Zinc (formerly known as Cotap), the all-in-one communication platform built for business. She has 10 years of experience building communication apps for work at Yammer, Microsoft, and BlackBerry. Hailing from the Great White North, she graduated from the University of Waterloo with a Bachelor of Computer Science.

Ash Donaldsony

ASH DONALDSON, BEHAVIOUR DESIGN & INNOVATION CONSULTANT
TOBIAS & TOBIAS AUSTRALIA

Ash Donaldson is Principal Behaviour Design & Innovation Consultant for Tobias & Tobias Australia, a design and innovation consultancy on Sydney’s Northern Beaches. He has spent the past couple of decades studying, practising, and promoting all aspects of human centred design – from Human Factors and User Experience to Behavioural Economics.

He has extensive in the industry with opportunities to work on many interesting projects, from doing the early research and design of Wotif.com to designing the new Intelligent Deposit ATMs for National Australia Bank.

Ash is passionate about understanding how people perceive and process information and using that knowledge to predictably affect their behaviours.

Early Bird and Clever Bird tickets have already sold out (Melbourne) and remaining tickets are selling quickly. Last year there were many disappointed people, who left their run too late and missed out!

Secure your place via Leading the Product Ticket Sales via EventBrite

See you there!

Product Talks Brisbane

meet up brisbane

Join me and the Brisbane product community as we debate and discuss the role of gender in product management.

Guest Presentation: Does Gender Play a Role in Product Management?

Thursday, Jun 2, 2016, 5:45 PM

everydayhero office
Level 8, 333 Ann St Brisbane, AU

19 Product People Attending

The 2016 Pragmatic Marketing Global Product Management survey found that 63% of product managers are male, increasing to 79% for more senior product roles.While gender equity issues persist within corporate Australia more generally, in a role where stakeholder influence and the ability to manage across multiple domains is critical, what role does …

Check out this Meetup →

 

Yours Productly – Jobs To Be Done

job-to-be-done

JTBD takes the focus away from feature sets. Instead the core focus moves to understanding what it that the product is solving for; the customer need; the job the customers are going to use the product for and how to solve for that.

Want to know more about the Jobs to Be Done framework?

Visit Yours Productly and listen to Ravi Kumar and I discuss the key concepts and how #JTBD can be applied in product development.

The product managers’ bookshelf

read-bookshelf

Looking for your next product management read? Check out the latest additions to ‘hit’ the Product Managers’ Bookshelf.

Happy reading!

 

Women in Design: How to Trust Yourself

design fund

Reposted from the fifth Women in Design event on the 19th of April 2016.

“Female voices, she argued, are underrepresented in professional settings, from entry-level positions to the C-suite. But when women become more visible, they’re subject to extra criticism and backlash, whether they’re simply sharing their talents or pitching their voices into more charged discussions like negotiating salaries,raising venture capital, and speaking out against sexism.” – Maria Molfino

Some common themes to those discussed at the Sydney Product Talks session on the role of gender in product management.

Wonderful advice from this panel discussion at the Designer FundHappy reading: How to Trust Yourself: Insights from 6 Top Women Leaders in Design & Tech

Does Gender Play a Role in Product Management?

diversity

Last night I led a discussion at the Product Talks Sydney in relation to the role of gender in product management.

One of the reasons I started thatproductchick was because, as a woman in product management, I felt disconnected from much of the product management discussion and representation. When you search for “product manager” online, for example, overwhelmingly the imagery and language is male.

In my product management career to date, I have encountered both overt and implicit gender bias. With experience (and many mistakes!), I have learned how to be effective and overcome these challenges. As with any implicit behaviour however, they are difficult to identify, navigate and ultimately change. (Any product manager who has explored the role of behavioural economics in service and product design will know how powerful implicit belief systems are.)

Below is a brief excerpt from last night’s presentation, outlining things product managers and leaders can do to to address gender bias and make the product community reflective of the community in which our products and services thrive:

  • Don’t hold yourself back – work outside your comfort zone and take the opportunities that come your way
  • Be explicit about your career aspirations and choices. Ask for and participate in professional development and training
  • Keep real-time records – objective metrics and compliments that you can use in your performance conversation and be prepared substantiate and highlight your achievements
  • Don’t undermine yourself – be quietly confident
  • Watch out for being unfairly assigned ‘office housework’. Be strategic about what you say yes to and what you say no to
  • Know your product portfolio financials and metrics – metrics are hard to argue against; they build your credentials and can bridge divides based on stereotypes or biases
  • Actively engage stakeholders early and frequently – even the tough ones.
  • As a product leader (both women and men), actively hire for diversity and inclusion. Be conscious of your inherent bias.
  • Support your team to work across (and up) your organisational structure

A big shout out to Adrienne and Nick from Brainmates for hosting last night’s event.

You can download a full copy of the presentation: Does Gender Play A Role In Product Management V3.7

 

MYOB DevelopHER internship

Great opportunity for a paid internship via MYOB to develop women into Devs. No previous tech background required. Email: DevelopHER@myob.com

developher

Don’t confuse a Minimum Viable Product (MVP) with a Go-To-Market shortcut

minimum viable product shortcut

As a Product Manager I am often working towards the launch and development of an MVP – Minimum Viable Product. An MVP is a great means to launch quickly and effectively in market; to test and learn, iterate and refine. It should not, however be confused with a go-to-market short cut.

In developing an MVP you can’t negate good product management disciplines:

  • Know what market or customer problem you are solving for – what is the job to be done?
  • What does success look like? How will you measure success – unit sales; conversion; customer satisfaction; utilisation. Make sure that you have defined measures which are actionable. If you can’t do anything against your measures then they are worthless.
  • An MVP does not mean you don’t have to take care in both product and user experience design. Test your MVP before you take it to market. I like to do this across a number of iterations and/or channels; internally, online and with real, live prospects/customers.
  • Engage the business. Make sure that your key stakeholders across the business understand the value your proposition will deliver and their respective roles in testing, iterating and embedding it in market.

Lastly, make sure you have a well defined exit strategy. Hopefully your MVP has been strategically developed against a set of core business objectives. However, if for some reason you take it to market and it fails, you need to know when to pivot, when to refine and when to exit.

thatproductchick on Pinterest

pinterest

 

Looking for more great articles and product management resources? Follow thatproductchick on pinterest – all things product management!

Product Talks Sydney – gender in product management

SetWidth848-Unconcious-Bias-100815

Join myself and the Sydney product community as we discuss and explore the role of gender in product development. The 2016 Pragmatic Marketing survey found that 63% of product managers are male, increasing to 79% in more senior roles. What role does unconscious bias play in product management and what does this mean when engaging and influencing diverse stakeholder groups to drive deliverables? It’s bound to be an interesting and robust discussion. Hope to see you there.

Does Gender Play a Role in Product Management?

Tuesday, May 24, 2016, 5:30 PM

Brainmates HQ
Level 6, 100 Clarence Street Sydney, AU

44 Product People Attending

The 2016 Pragmatic Marketing Global Product Management survey found that 63% of product managers are male, increasing to 79% for more senior product roles.While gender equity issues persist within corporate Australia more generally, in a role where stakeholder influence and the ability to manage across multiple domains is critical, what role does …

Check out this Meetup →